Thursday, April 01, 2010

Gordon Brown and Labour Party goes for the offense.

and other posters

An article in today's Guardian reports that the British labour party is now going for the offense strategy for their election campaign, putting Gordon Brown as the alpha male character.
" Labour was "going all in", staking the election on the hope that voters will be drawn to an alpha-male personality who "is prepared to pummel, punch or even headbutt the British economy into a new era of jobs and prosperity"."

" Labour further hopes to "harness the power of internet folksourcing", the aide explained, encouraging supporters to design their own posters, which could then be showcased online. The "design your own poster" initiative has caught the imagination of Downing Street strategists, the aide said, because it is cheap, fosters engagement among voters and, above all, nothing could possibly go wrong with it."

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