It shows women in various praying positions, saying that the new product is a new religion..
According to an article in the Guardian
The Advertising Standards Authority received a total of 23 complaints, including one from the Archdeacon of Liverpool, objecting that the ads were offensive to the Christian faith. The complaints particularly highlighted the use of the phrase from the Lord's Prayer and the depiction of the letter "t" as a cross in "thy".
Judge for yourselves..
I think its more of a complement if you asked me..
This one exploits little children as well..
Here is another one from the same company ... using the same theme "a new religion for hair" which apparently they have used for the past seven years..